Privacy Policy
Last updated: October 22, 2026
ZhongKui.org ("we", "us") is an independent online museum about Zhong Kui. This Privacy Policy explains what information is collected when you visit the website, why, and what choices you have.
1. Information we collect
1.1 Collected automatically
When you visit, our service providers (see section 3) may receive:
- Your IP address, from which an approximate location can be derived
- Browser type and version, operating system, screen size and device type
- Pages visited, time spent on pages and the referring website
1.2 Provided by you
- Newsletter signup (wallpaper page only, when enabled): your email address and your consent to receive updates
- Emails you send us: your email address and anything you include in the message
We do not run user accounts or comments.
1.3 Cookies and similar technologies
- Analytics cookies and identifiers from Google Analytics help us understand how visitors use the site
- Advertising cookies and identifiers may be set by the third-party ad network whose banners appear on some pages
- Plausible Analytics measures visits without cookies
2. How we use information
- To operate, maintain and improve the website
- To understand which content is useful and fix usability problems
- To display advertising that helps pay for the site
- To send wallpaper updates, only if you subscribed
- To respond to your emails and to comply with legal obligations
3. Service providers and third parties
We do not sell your personal information. We share information with providers who help run the site, each under its own privacy policy:
- Hosting and delivery: our hosting provider serves the pages and may log requests
- Analytics: Google Analytics and Plausible Analytics
- Advertising: Adsterra, which serves banner advertisements in frames on some pages and may use cookies and device identifiers to show and measure ads
- Newsletter storage: subscriber email addresses are stored in a managed key-value database
We may also disclose information when required by law or to protect our rights and safety.
4. Data security
We use reasonable technical measures to protect the information we hold. No transmission over the internet is completely secure.
5. Your rights and choices
5.1 UK and EU residents
Depending on where you live, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request erasure of your data
- Object to or restrict processing, and request portability
- Withdraw consent at any time
5.2 Managing cookies and ads
You can block or delete cookies in your browser settings, use a content blocker, or opt out of interest-based advertising through your ad provider's tools. Blocking cookies does not stop you from reading the site.
5.3 Newsletter
Every subscriber can unsubscribe at any time by emailing us at the address below, and we will remove the address.
6. Data retention
- Analytics data: up to 26 months
- Emails to us: up to 3 years
- Newsletter subscriptions: until you unsubscribe
7. Children's privacy
The website is not directed at children under 16, and we do not knowingly collect personal information from them.
8. International transfers
Our providers may process data in countries other than your own, including the United States. Where required, they rely on recognised safeguards such as standard contractual clauses.
9. Third-party links
The site links to external websites such as museums and game publishers. We are not responsible for their privacy practices.
10. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top shows the latest revision.
11. Contact us
Questions or requests about your data: [email protected]
For a request about your personal data, please include the email address you used on the site and what you would like us to do.