Privacy Policy

Last updated: September 2025

zhongkui.org (Zhong Kui Digital Museum) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

1.1 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

Browser type and version
Operating system
IP address (anonymized)
Pages visited and time spent on each page
Referring website
Device information (screen size, device type)

1.2 Voluntarily Provided Information

We may collect information you voluntarily provide, such as:

Contact information when you reach out to us
Feedback or comments you submit
Cultural exchange and academic discussion participation information
User preference settings (language, theme, etc.)

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

Essential Cookies: Necessary for website functionality
Analytics Cookies: Help us understand how visitors use our site
Preference Cookies: Remember your settings and preferences

2. How We Use Your Information

We use the collected information for:

Providing and improving our website services
Operating our cultural education platform
Analyzing website usage and performance
Responding to your inquiries and providing support
Sending cultural newsletters (only if you subscribe)
Complying with legal obligations
Protecting and preserving traditional Chinese culture

3. Information Sharing and Disclosure

We do not sell your personal information. We may share information in the following circumstances:

3.1 Service Providers

We work with third-party service providers who assist us in operating our website:

Website Analytics Services: For website analytics (data is anonymized)
Hosting Providers: For website hosting and performance
Email Service Providers: For newsletter delivery (if subscribed)

3.2 Academic Partners

We may share anonymized usage data with cultural research institutions and academic organizations to promote cultural studies.

3.3 Legal Requirements

We may disclose information if required by law or to protect our rights and safety.

4. Data Security

We implement appropriate security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

5.1 UK/EU Residents (GDPR)

Access: Request copies of your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your data
Portability: Request transfer of your data
Objection: Object to processing of your data
Withdraw Consent: Withdraw consent at any time

5.2 Managing Cookies

You can control cookies through your browser settings:

Block all cookies
Delete existing cookies
Receive notifications before cookies are stored

6. Data Retention

We retain information only as long as necessary for the purposes outlined in this policy:

Analytics data: Up to 26 months
Contact inquiries: Up to 3 years
Newsletter subscriptions: Until you unsubscribe

7. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16.

8. International Data Transfers

If you're outside the UK, your information may be transferred to and processed in the UK. We ensure appropriate safeguards are in place for such transfers.

9. Third-Party Links

Our website contains links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on this page with an updated "Last modified" date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: support@zhongkui.org

For specific requests regarding your personal data, please include:

Your full name
Email address used on our site
Specific nature of your request
Any relevant details to help us locate your information

This privacy policy is designed to comply with UK GDPR, EU GDPR, and other applicable data protection laws.